Cultural Sensitivity

Cultural Sensitivity

Mideasta assists US companies with vested interests in the Middle East on issues related to cultural sensitivity, diversity, equity, and inclusion, thus helping these firms improve their cultural awareness and competence in their new environment.  Mideasta has consulted top US companies on this front, notably the Walt Disney Company. 

What is Cultural Sensitivity?   

Cultural sensitivity, or cultural awareness, or cultural intelligence, or cultural competence, is a process whereby organizations can operate more effectively across cultures, thus increasing their capacity to understand, appreciate, and adapt to the culture in which they operate and conduct their business. 

Cultural sensitivity is an effective tool to cope with sensitive issues in the new cultural environment.